With all this talk of Super Bowl commercials, I was reminded of a textbook example of a terrible commercial that aired during Super Bowl XXXIV in 2000.  Although I personally can’t remember it nor would have even noticed it at the mere age of 11 years old, I still find it amusing that this particular commercial for OurBeginning.com was so horrible.  The website now is some kind of day care center in Seattle, which I was very disappointed to see considering the fact that the airtime cost them a couple million dollars.  The site used to be a website that produced, of all things… wedding invitations.  I just can’t understand what made these entrepreneurs think that this was good targeting.  Perhaps I was too young during this Super Bowl and only recently have all commercials been geared toward beer, Coke, and Hyundai cars…

Yet another example of my nerdiness became apparent to me when I was the only one in the room that was astounded after watching the Google commercial.  One of my friends commented, “Now John is going to text all his cyber friends”. Sadly, I did…

After thinking about the horrible wedding invitation targeting incident, I started to think of the blunders Ryan, Rich and I have made with our targeting in the past.  One particular example I had in mind was some of our first Facebook campaigns that we started with in the education niche.  In fact, they were so bad we couldn’t even use most of the data in order to turn the campaign profitable so it just had to be scrapped.  Have you made any particularly stupid targeting mistakes in your career? Surely not as stupid as the wedding invitation blunder, right?