For those of you that have been following our blog for the past few months, you have probably read at least one of my posts in my ‘Media Buying 101‘ series. First, I gave a basic introduction to media buying, second, I talked about finding sites that convert, and my last post talked about mastering your campaigns on a pay-per-click platform before taking them to a media buy.

During this installment, I want to talk about what kind of offers to promote using a media buy. While Richard and I were at Affiliate Summit West in Las Vegas, many people were griping that with the recent problems in the rebill niche, that they were completely lost on what to do with their media buys. I’m not going to lie, the Acai/Colon offers were very aggressive (which is a must to work on a media buy) and were pretty easy to turn profitable. However, they are not the only affiliate offer that can be promoted successfully via media buying.

Once you have a winning campaign on your pay-per-click platform of choice, you can evaluate it to see if it’s eligible for a media buy. Let me use a real-life example. About a year or so ago the IQ Quiz became a really hot offer in the affiliate world. First, Google Adwords became covered with these ads. Facebook followed. Eventually affiliates were pushing tons of volume with media buys. While they eventually died down (there is still volume out there, but not like before) the ‘IQ Quiz’ was smoking hot, thus it provided a lot of affiliates with a good amount of revenue.

The ‘key factor’ in this was it was a new offer, it appealed to a large audience (I personally knew one lawyer and one medical doctor that took the BS quiz), and it converted like crazy. As the months past buy and regulations came (with displaying the price where people could actually read it) the conversions died down a good bit. However during this ‘buzz’ affiliates cashed in.

What is making a buzz right now in February? Valentines day is on the 14th, tax season is quickly coming up. Where is the next winning media buy campaign for you? While I cannot provide a simple answer (as things vary from traffic quality to creatives), I can tell you the only way you’re going to find out is start testing! Get some offers converting like crazy on our pay-per-click platforms and see if it has potential for a media buy.

Unfortunately I have to cut this post a little short (I’m out of town with my grandmother in the hospital). Feel free to ask any questions you have below, and I’ll try to answer them as quickly as I can. Stay tuned to Super Affiliate Twins as I plan on expanding this series a lot more and will be covering many more aspects of choosing a winning offer! Good luck!