Today is the day a lot of marketers have been dreading as the revisions to the FTC guidelines regarding product endorsements go into effect. Beginning today, marketers that use blatantly false techniques to promote a particular product are breaking the law and are subject to fines, litigation and even jail time. The FTC announced the revisions on October 5th, giving marketers nearly two months to get their act together. So that brings up the question, are your landing pages compliant? If not, why not?

This blog, along with several other affiliate blogs online, offers tips in regards to building campaigns that can make you a lot of money as an affiliate. My tip today can save you a lot of time and hassle. If you are not compliant, get compliant. It isn’t that hard to make pages that are FTC compliant that still convert and convert well. Ryan, John and I have worked very hard in making sure everything we promote meets the new guidelines of the FTC. If you are struggling to get compliant, take the following tips into consideration:

* Build your campaigns from scratch. If you are copying someone else’s campaign then there is no way you are compliant. If you are taking testimonials from someone else and making them your own, you are lying. It takes a lot more time to build a campaign from scratch but it is well worth it in the end.

* Use the products you are promoting. If you do not want to use the products yourself, find someone that is willing to experience the product, tell about their experience and sign legal documentation that the claims they have made are accurate. Not only will using the products make you more familiar with what you are promoting, but it guarantees you original content to use for your campaign.

* Do not mention celebrities. Even after Oprah Winfrey and Dr. Oz went after affiliates this summer, there are still landing pages claiming that certain celebrities endorse certain products. Unless the celebrity actually endorses the product, do not make false claims. You can garner just as many conversions without using a celebrity’s likeliness.

If you do not want to work at getting compliant either stop promoting re-bills or promote offers that can be direct linked. If you direct link to an offer, any claims are on the advertiser and not the affiliate. You could always choose to risk it, but I do not recommend that. That’s no way to make a living or create a business model that is going to be around for any length of time.

Now get off here and go check your campaigns!