Yahoo! Still Cares About Search Marketing
For affiliates “fed up” with Google, it appears that Yahoo is making a run to once again recapture the search audience. Yahoo! vice-president and general manager of search marketing David Pann wrote a blog entry earlier this week where he said Yahoo! “absolutely” cares about search marketing.
In his blog, Pann talks about the four major areas of enhancements to their search platform: innovation, transparency and control, value and consumer relevance. Pann highlights new products such as search retargeting and Rich Ads in Search and talks about other new features that have been added in recent months. Pann re-assures that the company?s new marketing campaign ?puts the consumer at the center of everything Yahoo! does?.
With a pending deal to sell its search assets to Microsoft, Yahoo! is certainly a company in transition which could be a good thing for affiliate marketers. I haven?t run ads on Yahoo! in several months but more competition is a good thing for the industry. Google became nearly impossible to work with, as many affiliates ran to Facebook for a fresh start. With Facebook becoming more and more difficult to work with as they grow bigger, I am all for Yahoo! gaining a competitive advantage.
Do you have any thoughts on advertising on Yahoo? If so, post them here and hopefully we can create a discussion regarding pay-per-click advertising.
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6 Responses to “Yahoo! Still Cares About Search Marketing”
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It’s a weak excuse but the interface, ugh. Just kind of a pain.
I really need to keep launching things on all of the big 3 if I really want to keep making more and more.
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I agree that competition is good and I was not pleased that they gave up and sold the search off to Microsoft. Maybe the deal won’t go through as Bing is pretty successful so MS doesn’t need Yahoo!.
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@Browe – Agree on the interface thing. It just plain sucks. But atleat you dont have to deal with google slaps.
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Yahoo is so BUGGY! it drives me nuts. I wish their was a tool like adwords editor to speed up the campaign process.
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I am new with PPC so firt I try YSM. The thing I don’t like about them is that they reject some keywords because they are duplicates when they aren’t, they are just plurals, etc. I do just standard search as I promote website domain. Yet the clicks are very low for long tails. Now, I have a question that bothers me. Should I bid to be the first(curently I in position 3 and 4 as I read for Google is better that way ) and how to increase the quality score in YSM. Thank you.
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Ryan says:
Roro thanks for your comment.
With Yahoo if you bid on ‘ringtone’ your ad is going to show for ‘ringtone’ and ‘ringtones’. There is no need to bid on the plural term.
Yes, volume with long-tails is going to be low on Yahoo. I suggest getting several to make up for the volume.
You can increase Quality Score by increasing your CTR (click through ratio), ensure your website is SEO’d, make sure your ads groups and put together tightly. You can get a good idea using my post “Pay-Per-Click Affiliate Marketing 101“.
Thanks for visiting, good luck!
It’s a weak excuse but the interface, ugh. Just kind of a pain.
I really need to keep launching things on all of the big 3 if I really want to keep making more and more.
I agree that competition is good and I was not pleased that they gave up and sold the search off to Microsoft. Maybe the deal won’t go through as Bing is pretty successful so MS doesn’t need Yahoo!.
@Browe – Agree on the interface thing. It just plain sucks. But atleat you dont have to deal with google slaps.
Yahoo is so BUGGY! it drives me nuts. I wish their was a tool like adwords editor to speed up the campaign process.
I am new with PPC so firt I try YSM. The thing I don’t like about them is that they reject some keywords because they are duplicates when they aren’t, they are just plurals, etc. I do just standard search as I promote website domain. Yet the clicks are very low for long tails. Now, I have a question that bothers me. Should I bid to be the first(curently I in position 3 and 4 as I read for Google is better that way ) and how to increase the quality score in YSM. Thank you.
Ryan says: Roro thanks for your comment.
With Yahoo if you bid on ‘ringtone’ your ad is going to show for ‘ringtone’ and ‘ringtones’. There is no need to bid on the plural term.
Yes, volume with long-tails is going to be low on Yahoo. I suggest getting several to make up for the volume.
You can increase Quality Score by increasing your CTR (click through ratio), ensure your website is SEO’d, make sure your ads groups and put together tightly. You can get a good idea using my post “Pay-Per-Click Affiliate Marketing 101“.
Thanks for visiting, good luck!
6 Comments